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Logos and brand identity for Illuminus: an innovative, forward-looking senior care organization seeking to blaze trails in the industry and to provide transformative care for all. Project included strategy to rename & rebrand existing, disparately-branded arms of the organization to better unite them under one shared mission, and allow for continued unity in future growth. Design work spans a range of touchpoints, including collateral, signage, website, stationery, apparel, print and digital communications, and interiors (to come).