Sketches for alternate treatments of the Krampus character
Krampus Kibble
Illustration, lettering, and label design, for the Agency holiday gift. Extensions included a micro site where visitors could confess directly to Krampus for a chance to win a tin, social posts, and signage both in store & agency.
Created at Planet Propaganda | ECD: Dana Lytle | Creative Direction: Brian Hucek | Art Direction: Casey Christian | Copywriting: Jimi Turek | Production Design: Shelley Meuer | Web Dev: Tyler Broström | Animation: Matt Kammel
