Madison Night Mares

Logo and brand identity for the Madison Night Mares, Madison's first women's semi-pro softball team, and one of the 4 founding teams of the Northwoods League. The identity reflects the beauty, grace, and power of the athletes who play the sport. With symbols of the celestial, softball, and Madison, it's an identity the whole community can rally around.

Created at Planet Propaganda | ECD: Dana Lytle | Sr Copywriter: Anna White | Photos by Madison Night Mares & The Cap Times

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