Uplands Cheese

Uplands Cheese is a family-owned Wisconsin dairy farm and one of the country’s most decorated small cheesemakers. Their outdated website undersold the quality of their award-winning product, so working closely with a creative technologist, we rebuilt it to better reflect the craft and care that goes into making their premium cheeses. Visual elements like badges and a topographic map speak to craft, heritage and authenticity are sprinkled throughout, along with a palette that suits the grounded background and countryside they come from.